I've said earlier, that now is a critical time for NEM, we run the risk of losing too much market share/awareness with the lack of info coming out. But at the same time, hype not delivered on would be as much if not more damaging. I guess the only thing to do is wait and hope for the best... it can be nerve wracking though.
That's only relevant in the context of the current pool of buyers, none of whom are going to matter in the years to come. If NEM is good enough then it'll be used properly by the right people even if it's out hyped in the meantime.
No real end user is going to pay attention to today's Poloniex volumes.