Their tokens are created on the ethereum blockchain, they encourage and help blockchain start-ups. They are using the blockchain a lot, besides the tokens every feature will be more or less a smart contract. They don't build a new tech from scratch or innovate in the blockchain technology. They didn't say that.

Tell me what is the percent of "big projects" that do the same thing regarding roadmap milestones? everything I've seen so far are greedy as hell and take all the money from the very first moment. Bancor and status for example, both are look how innovative we are, we only need 3-4 mill$ to develop our product but we raise 120mil$ just because we can.