Problem with ICO is when it hits exchange it can dump and investor who buy through crowdsale will have less reward than those who wait to buy on exchange for half the price.You will probably get twice as much NVO on exchange when it trades for same amount spent through crowdsale.Not saying this will happen here but look at notable ICO's like waves platform etc.
This is what happens to most of the ICOs, but NVO is made to be held, not traded.
That happens mostly to investors who dump as soon as the token gets listed. NVOT is a long term play. Checkout
https://icostats.com/roi-since-ico which tracks performance against USD, BTC, and ETH.