I think cryptocurrencies need a strong PR team for crisis management plans. Who knows, maybe if they had responded to the scandal in time, it would have died down and everyone would have realised that it was #Fakenews and the dude wasn't in fact died or in a car crash. But as time went by, it reached more and more people and they all freaked out and reacted the way they did. As a result, it went sliding down by 20%. Which in my opinion, is A LOT!
The price of ethereum went sliding down and a lot of newbies get rest caused by a hoax. it can be determined as serious FUD and there some parties that against ethereum try to manimalism the impact to the public users. People are so easy to believe in with fake news in this time.