It offers no advantage over Litecoin. I see a lot of the same rhetoric from FC adopters - it's the 3rd crypto coin. Can't I say this about BBQcoin, PPcoin, NVC, or any other Coin that's actually traded?
There's been a strong push by the authors to get FTC accepted for goods/services. Very few alt coins can say that. But yeah, difficulty is about to double yet again. It's still not clear to me why any alt coin has value to be honest.