I think cryptocurrencies need a strong PR team for crisis management plans. Who knows, maybe if they had responded to the scandal in time, it would have died down and everyone would have realised that it was #Fakenews and the dude wasn't in fact died or in a car crash. But as time went by, it reached more and more people and they all freaked out and reacted the way they did. As a result, it went sliding down by 20%. Which in my opinion, is A LOT!
And who is going to pay this team?
Though whoever it might be, he will just use his money to push his own agenda, obviously. In fact, we already have such teams and groups. Jihan Wu and his army of shills are likely the most glaring example of this kind. Bitcoin should evolve in a consistent and reliable way, that would work better than any PR team and their propaganda. After all, Bitcoin is not about PR (though hype and rumors certainly play an important role in respect to its price)