I think cryptocurrencies need a strong PR team for crisis management plans. Who knows, maybe if they had responded to the scandal in time, it would have died down and everyone would have realised that it was #Fakenews and the dude wasn't in fact died or in a car crash. But as time went by, it reached more and more people and they all freaked out and reacted the way they did. As a result, it went sliding down by 20%. Which in my opinion, is A LOT!
Is this really a big deal? Bitcoin since it's start operating already received lots of fake news and even legitimate one didn't stand a chance to crash bitcoin. Of course price crash is possible but the important thing here is, it's recoves too much.
Did those Etherium guys who hold coins didn't know that FUD's are everywhere? How weak their hands are? Welcome to the altcoin world.