Control the Narrative: What I Learned Working Dash Force’s “Troll Patrol”


I do this thing colloquially called the “troll patrol.” It mostly involves monitoring social media and forums, identifying instances of people spreading lies and misinformation about Dash, and stepping in to correct the record. The original prospect of the Dash Force was largely to improve Dash’s standing and reputation on social media. Frequently, this has involved countering trolls.

Not everyone understands the value of the troll patrol. That’s understandable, since from the outside it all looks like a bunch of petty fighting and arguing with people who won’t change their minds. Having been in the trenches for some time, however, I can assure you that there’s a lot more going on beneath the surface than meets the eye. To that effect I’m going to write a series of articles on what I’ve learned from countering trolls for a living, starting with narrative control....

https://www.dashforcenews.com/control-narrative-learned-working-dash-forces-troll-patrol/