I don't see TRIG as just a P&D token. The recent pump was by a Telegram pump group with over 17k members.
They pumped SNRG, TRIG, EBST, BRX, and EMC2 on Bittrex (in that order). The devs are doing the right thing to be successful: They are working on their business and not in their business; they are also networking...which is so vital; and not being done by very many projects out there. I'm sure there will be some good partnerships arising out of the NRA event.