How long will the ICO go on for? How long will the 10% off last?

I want to invest, as I love the idea. However, why did you just make an ICO the same time as the announcement? You should have made the announcement threat at least a week before the ICO, its just too fishy for me. If you can show some kind of proof that you have been working on the project for many months, I want to support it. Otherwise, I frankly don't believe you say.