One of the strategy to let local businesses around your area get to adopt bitcoin is to present and introduce this to the one's who are definitely active in using the current technology.  Because they are the one's who is gonna demand for its market usage.   It is like inquiring to any establishment if "Do you accept bitcoins here?"  So if the demand goes higher then the local businesses will find ways to address the payment mode of the costumer.  So if possible you have to educate both.