What was the ico price?
ICO Price was 150 to 100 MCO per ETH. Right Now the Price is 130 MCO per ETH in Bittrex. So the MCO price is still below ICO price for most ICO participant.
what was the price in dollars?
Eth was at 150 usd I believe
So people lose a lots of money on this ICO?
No, it is just equal than what I paid on ICO, the same as If I had hodled eth, but it is only first day, this will surely go up later, they have good marketing.