If it's true, it's great news that Russia will start to embrace bitcoin. I think they've been slow to accept it so it's good to see growing development there. If major franchises around the world begin to accept bitcoin, it will make people see that it is a legitimate payment method in the same way that credit cards currently are viewed.
As people begin to experiment with bitcoins they will start to see the benefits of using and investing in them. The greater the demand for bitcoin obviously the price will continue to rise.