People tend to forget that in the current crypto-market, a working beta product is still a rarity with so many projects either in alpha stage or without a working product at all. A platform-agnostic application such as Wildspark is definitely something which justifies a long-term hold - we're just at the beginning.
Well, I like to compare AMP with its "competitor" Steemit. Steemit had a full product ready more than a year ago. Don't forget that. Anyway, crypto is all about hype and marketing also. Look at EOS. They have nothing but the coin is soaring. I bought saturday night at 1 euro, it is now at 5.25 euro. 525 % gain in 1.5 day without having anything released

But sure, I think AMP has a nice future. Just don't be overly optimistic about it in the shortterm. I think AMP will soar when Alpha is released.