First day price: 1ETH = 1170ADX (+30% bonus)
First week price: 1ETH = 1035ADX (+15% bonus)
Regular price: 1ETH = 900ADX
It seems somebody just fix 30% bonuses + profits already with this prices

Its only start of ADX trades, when token will be added on major exchanges we will see the good price rising. Hold your coins and wait for the good news.