"You don't seem to understand how the institutional market works."
This isn't an "institutional market". It's an unregulated, decentralised one.
As such it is 'policed' by holders, buyers, and anyone else with an interest in seeing open and free markets work efficiently. In an "institutionalised market" you might get away with the strategy of justifying a high unit price to the market based on low supply volume because you have a whole pile of regulations governing the release of that supply.
But in decentralised markets we only have marketcap to go by in doing comparative valuations. That's why it's important that all valuations are treated the same. Satoshi has 1 Million Bitcoin in a wallet that "are not circulating" and apparently are even less likely to than the 98 Million unreported VERI. They still get reported.
To attract clients from the institutional market, you need to have an understanding of the institutional market. There are certain things they like and certain things they don't. As Reggie mentioned: "
Large investors rarely transact through exchanges in bulk because that is inefficient and slippage drives the price."
If you wish to convince them to make use of your software that enables P2P capital markets - trustless transactions between person to person, company to company and entity to entity - you have to meet them half way. Period.