what denomination is "1,000,0000,000 MNY For Sale" (pg. 31 of whitepaper)?

Anyways, it seems there are a ton of hands in the pot on this project.  Can somebody from the team lay out what the benefit is to a MNY token holder besides more "free coins"?  I keep seeing various companies owning 10%, 20%, etc...how much do the MNY token holders own in the company. 

Thanks