Why choose such a bad name? DIM = not bright = not smart
The name is probably the less important part of the coin, while a catchy name may be easier to remember, it is the technology behind the coin the most important characteristic.
Is it just me, or are these Pre-ICO bonuses starting to get ridiculous?
The developers of the coin can choose any bonus that they may like to try to incentivize people to invest in their project, the most people that invest in the project, the more motivated they will be to make this a success.