How can this be next etherum when this is a token?
Well, It seems the tokens that are being sold now on ethereum network are not the one that are going to be used on the EOS blockchain later. I don't really know how they can be of such value right now, I guess that's one of the reasons why everyone says it's a scam. Personally I don't think someone can come up with something delicate as this without the intention to actually build it.
PLEASE NOTE: CRYPTOGRAPHIC TOKENS REFERRED TO IN THIS WHITE PAPER REFER TO CRYPTOGRAPHIC TOKENS ON A LAUNCHED BLOCKCHAIN THAT ADOPTS THE EOS.IO SOFTWARE. THEY DO NOT REFER TO THE ERC-20 COMPATIBLE TOKENS BEING DISTRIBUTED ON THE ETHEREUM BLOCKCHAIN IN CONNECTION WITH THE EOS TOKEN DISTRIBUTION.
https://github.com/EOSIO/Documentation/blob/master/TechnicalWhitePaper.mdBut don't expect that to happen anytime soon. According to the roadmap there is at least a year before stable release:
https://github.com/EOSIO/Documentation/blob/master/Roadmap.md