Could you guys stop being so vague, what exactly did Bittrex say. Pls post the quote here. Those name changes are terrible. The term Hodl is prolific. If it needs to be changed it gonna have to be a good name not just some letters crammed together. Fish
Don't have the exact quote, it was over a year ago, but the gist of it was that the theme of nuts was unprofessional, and that adding us would make them unprofessional.
My response to that is...
/2015/08/23/67/DeweyTruman.cece3.jpg)
As far as the "brand", don't go and try to fix something that isn't broken is my opinion.
The squirrel metaphor is perfect. The name is also so well defined that as a newb I kept thinking the people saying 'hodl' on other threads were referring to this coin. That's a good thing. It's a marketing exec's dream come true.

<- How is this not perfect? It immediately tells you every single thing you need to know about the coin.
If bittrex doesn't like "nutoshi" change it to "acorns" or "stores". If they still don't like it they won't ever like it so no point in bending over backwards for what has got to be a very small minority opinion if not just one person's over there.
Make the coin stable, remove confusion about which branch/tree/sapling, have some user friendly well documented tools that don't hog resources or are deprecated before they are even downloaded. Make it so that someone interested in this coin isn't required to find this very thread just to make it work. That's what the coin needs, more devs, more community, and current docs.

Yes, this coin definitely need more exposure - maybe someone can step forward and be a community leader of sort.