Cool, so hedging should be less important then. MPEX options and hedging can be something of a hassle if you don't need it.
Do you think there's investor demand for IPOs on MPEX?
There seems to be. I'm not the person to be asking about that though. MPEX tends to be much pickier than the other bitcoin stock exchanges when it comes to IPOs. A large reason for this has been the tendency for most bitcoin IPOs to be crap. MPEX IPOs tend to have a much better chance of getting a decent amount of funding though.
This thread contains some reading to get started on:
https://bitcointalk.org/index.php?topic=124441.0Probably also wouldn't hurt to read some articles on Trilema:
http://polimedia.us/trilemaOnce you have some idea how Mircea views bitcoin business the IRC channel #bitcoin-assets is usually a place where you can ask questions to Mircea directly.
Off the topic of MPEX, one thing you might want to do is poke around the development and technical discussion threads to check out ways you can protect your business while still taking zero confirmation transactions. There's a lot of information about that subject here on the forums and there's a decent chance a developer working on the issue can answer questions you might have.