So it needs time at least till September to order this card?
Yes. But it is only 1-2 months. That's a kind of very fast to set up and run the project like this.
Although, I doubt they will have everything ready till September.
It is more likely they will polish a lot of things in the process (including important ones like card limits etc.)
That's how real things done.
Only scam ICOs go faster: 2 weeks per ICO. Exchange introduction. Price crash. The end.