So waves is an exchange and also allows for ICOs to be performed somewhat like Ethereum.
... but What exactly is the Waves token used for?
It's a strange question, same with your question, What exactly is the ETH used for?What exactly is the BTC used for?What exactly are all the altcoins used for?

Use it as a investment, trade, lease-stake, reserve coin, fee, node, money, airdrops, for investing icos fastly.........