Can someone explain to me why I should avoid creating my own coin and use bitcoin for my projects? Being a software vendor we want to give people a newly created coin for buying our software in hopes of creating value in that coin. Thoughts?
Because it can be annoying for people to go to exchange and buy your altcoin (providing that they already have Bitcoin to do it), and be subject to its volatility. But you can accept both Bitcoin and your own coin to give your customers more options, maybe even give like 5% discount for using your coin to try to boost its popularity. There are thousands of altcoins today, many of them were created as native currency for some business, and they haven't reached any major success.