Can someone explain to me why I should avoid creating my own coin and use bitcoin for my projects? Being a software vendor we want to give people a newly created coin for buying our software in hopes of creating value in that coin. Thoughts?
You would have to give them a way to buy your coin, and make it easier than buying your product with Paypal or some other similar payment system, in order for something like that to come close to working. Potential customers are probably not going to buy your product if they can only buy it through some coin that's just a pain in the ass to purchase. Allow for a discount if they buy it in your coin, but don't rely on it as a means of making money off of your own product.
Keep it simple, keep it safe, never lose profits to just try and build something else up. Always offer both avenues.