It's going down because of the hard fork that is going to happen.
Therr will be double the amount of coins. Ao that at least halves the current price. And one, if not both of the chains will die out quickly and it will all be a giant mess in the ecosystem forcing people to move to safer and better coins. Dropping the value even lower.
That's how so many experts, including myself, are certain it will drop under $1000 soon.