OK here are my best suggestions.

1. Consider another name. ETHLend has no pizazz. Since you are global, perhaps use that idea.
    WorldLend, GlobalLend OrbitLend, TogetherLend. DigiLoan, PlanetLend. LendAll, TerraLend.

2. Use a map of the world on the Logo.

3. 1 billion tokens seem like too many. Scares investors away. Try 400,000.

4.  Get a professional banker/fiat lending expert on your team as a consultant. Someone perhaps who has bailed out of the old system and into cryptocurrency with a lot of enthusiasm.

5. Do not put your ICO tokens onto a small exchange. Wait until a larger and more popular one accepts you. Don't let the dribbling of first trading be a bummer for the participants. I would rather the ICO closes and is not on an exchange for a few months than have it on a smaller exchange.

6. Somehow make it impossible for a few whales to own too much. Whale manipulation is rampant.

7. Make it easy for people who are not in Cryptos to understand and buy in.  Good customer response right
from the start. Hire people to answer emails, and get a chat area on your website with live help.

8. Offer a small discount on first time loans to people who buy from 100 to 300 tokens.

9. Make the starting price two dollars each. Not high, not low.

Good luck. Hey I need a loan! LOL