Actually, I don't think ImHash is completely wrong on that.
Yes, ViaBTC allows people to accelerate their low fee transactions in form of a charitable service, but we shouldn't forget that it's because of them that we haven't seen SegWit activated already.
On top of that, ViaBTC is trying to stimulate people to go for a trashy proposal like Bitcoin Unlimited to make a statement
against the core devs. If that isn't a shady action, I don't know what is.