Nothing. It's a bit strange question... 
That is their decision, but if you have bitcoins it's mean that you are smarter, and likely will be richer)
i think having bitcoin is an advantage but it cannot predicts that you are smarter than him. people only needed to be guided and lead in order for them to believe and trust bitcoin. let us teach them so that they will earn and be together with us. we can help someone to have its own investment for their future im sure it will be a good thing. That is their decision, but if you have bitcoins it's mean that you are smarter, and likely will be richer)