You don't think that confirms my suggestion that Richard stands to make most of the profit, or that it is a make him richer scheme? Okayyyyy...

Wow, thanks, learnt something today. In future I'm going to only invest in companies/coins where the founders own almost none of the shares so they have no chance of profiting

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On a more serious note, the price is "manipulated" by the algorithm described here:
https://www.lykke.com/asset/doc/marketmaking.pdf. Why don't you spend more time researching first before speculating without basis?