Another shortcoming I envisage is how team hope to solve the problem of Ether if the coin price drops in market, does it mean a seller would sell short of value, since the exchange value of Ethereum swings up and down?
i think the problem does not exists.
they have fixed a price for each token in $.
when ico will be closed they will have collected what they needed.
Then, they will exchange some funds to FIAT for sure, to prevent any possibility of lost value...but no all to get the possibility of futures pump!