Price is down 65% from the high. I think they've built a legit following based on what they have put together.

1) Have actually released things when they said they were going to. Go out there and look for how many companies have actually done that besides releasing their ICO on time...
2) Incredible transparency.. Published their expenditures for the past several months. Completely unprecedented and something all companies should adopt
3) Continuing to engage in the community and putting their name out three and getting people to consider building on their platform by talking to people on forums, hosting hack-a-thons, attending conferences, etc.

I think they're doing all the right things and I am excited for mainnet launch. Branding / marketing is an important part of every business so the fact that they're doing this as well is just more reason for us to give them credit for continuing to do great things.