Thanks @Chance567. You've got the right idea, except pushing it one step further by removing the usual splash/redirection and simply authenticating the user via the App and handling the transactions from there, making it much easier and smoother for the user, and allowing for automatic connection based on user's pre-defined preferences (eventually built into the WiFi Manager of the supporting platforms once adoption is high enough to create the need for it). The UX testings with people from different backgrounds clearly show the benefits. 802.11u makes this much easier to implement. And you're definitely right, to keep the roadmap on track, a bigger team will be needed, especially on the sales/marketing side, since the goal is to get built-in support from manufacturers, after initial support via custom firmwares for broader reach.

@DaMut About the partner thing, I've seen enough "partnerships" blow up and kill a service/product to have a very different opinion than yours on the subject.
I'm not saying they are bad 100% of the time, simply that I won't take the chance. I'd rather have a well defined product that can be clearly explained to the members of the team (if a project is well defined, it doesn't take long for someone to get up to speed, I've been in that position enough times in the past). Despite all the interest someone can have, I don't expect them to want to work full time on a project for free, hence the ICO.
If you think the idea is infeasible/non-beneficial, I would be happy to talk with you about it, I always enjoy a productive debate.
I've debated the merits/faults/technical details with quite a few people already, myself included!


PS: Yes this is a newbie account. I haven't bought an old account to get a fake reputation... Nor do I want to...