... the price fall is more than the rise
WRONG.
you need to look at the bigger picture.
right now you are just looking at a short period of time where bitcoin price has came down a little. if you look at a couple of months you can see a rise from ~$880 to $2900 and right now it is sitting between $2200-$2400.
even if it falls more it will still be much much higher than the couple of months ago.
with that said, did you get your answer to why people hold bitcoin
He need to take a look at the bigger picture, there is threads from years ago with same questions. When price is making this fluctuations at
some point people wish to see break trough. That was happening before price went to $500, then after that people wanted to see $1000 mark,
and so on, now we are at +$2000 and people seeking to see $3000. My point is that holders hold their coins tight cause their exit point is $10000,
or even higher, that is individual decision.
They are not bothered with this fluctuations, that is why they are long term holders. With day traders it is different, they depend from this
fluctuations, that brings money to them.