Some links:
https://kin.kik.com/

Whitepaper:
https://kin.kik.com/papers/Kin_Whitepaper_V1_English.pdf

Seems interesting to me though of an idea. Kik has a large userbase. Why not get the kids who use it regularly to start using a coin for various transactions/in-app purchases. I see some promise in it. But that's my two cents.