Agreed, it's hard problem to solve, but if they can pull it off it will reward investors, big time! Team is solid and so I think they really have a chance at something big...if they get enough funding...and as of now it seems like they have reached the goal and are getting more contributions everyday. Interesting read here about the possibility of a corporate acquisition:
http://crowdsale.co/dent-token-what-is-it-and-does-it-have-a-future/