Impossible... it's a zero sum game.
Only so much cash backstopping a market. They gotta get retail cash in, and then take it away.

This is such a gem for them because you have two entire generations that don't trust stocks, and are investing in coins like previous generations did with stocks.

Boomers are finished, but it's their money which bankrolls the whales. They want a return on investment and the money houses will go wherever they have to.
Gen-X is a transitional generation and has the least amount of money in the coin market (their resources are still locked in the stock market, trying to recover from two crashes).
Millennials are the drivers of the coin market and are invested heavily. They missed the dot.com crash, but were old enough to witness it and distrust stocks (plus 2008 reinforced that viewpoint).
Gen-Z isn't old enough to really understand the one crash they lived thru (2008), and are still young and optimistic (and are buying coins).

New name, same game.

-DE