I agree that it was not communicated well, but you have to remember that there are 2 sides that has been battling on for the last years or so regarding which bitcoin direction should go through. And now that Segwit2x activation nears, the panic of splitting is seriously enough that cause a lot of investor to shy away from bitcoin and casual investors to push the sell button. I think initially nobody really understand what the implementation will bring to the market, that's why it sunk at this price. But how do we know if we haven't crossed it yet? The lessons will be fully felt once it happens, otherwise fear and uncertainty will continue to arise as we near the "doomsday" as other want to put it.