Because they believe that BTC is going to be the best store of value soon.I also believe that and what we experience now will just make everybody see who are the people who truly believe in the potential of BTC.A lot of news going around but the question is do you believe in the concept or not
I also have high hopes on bitcoin that it will reach the best value ever.And even though its price right now falls down,i strongly believe that it will rise again soon.I'm sure a lot of people out there believed it too.Bitcoin has really a lot of potentials to discover.We only have to give our full trust to it.