let me think about this situation clearly,

1. i make announcement " hey everybody, i will launch the ico, this is the apps we would use ( going to hire some ultra beginer developer to make beta apps ) "
2. i advertise my ico launch date
3. when ico date comes, i make a new eth wallet in MEW then i put it on website.
4. i watch the eth coming to my New Eth wallet i just made
5. when i check it reach 7 million and i feel its enough for me i write in ann thread and twitter " hello my fellow supporter and investor, our website is getting hacked and hacker put his address on it "
6. i let people reacting...screaming...
7. i announce to people " hei my fellow supporter and investor, dont worry we will send you our token even if you send it to hacker address ( the fact its also my address )
8. i act like a hero who put my money on this project because of hacker.


this is just my negative though

however we did not know what is really happened, right now