This is what scammers do. Build reputation to scam for larger amounts. We do need a good escrow service but this isn't how to provide it imo.
I certainly see your point. However, my goal is not so much to grow large and profitable as to help make ciphercoin trades reliable. This is the thing that bothers me most about them - the amount of scammers. I am hoping that providing a simple low budget escrow service such as what I am offering can at least help alleviate some of these problems for small trades.
I am not doing this to try to get rich off of it, I am doing this because something like this is sorely needed and I decided to invest the time to make it happen.