One of the services that were discussed early on by Veritaseum was that contracts or DAO's would be created to invest and consume the research results. So when Reggie releases an analysis of a token, there will be a DAO that will exercise a position in that market; thus providing a consumer of the research that is produced and updated.
These alternate markets are exactly what hedgefunds and HNW individuals are looking for since there is almost no yield in anything other than equity positions. Veritaseum is the missing piece that they need to provide demonstrable yield. Risk is not a factor, nor is the volatility. If they can build a portfolio that has 1% exposure to cryptomarket, that is line item on the prospectus for the fund. Investors look at that and say well I've heard about bitcoin or ethereum, and here I have 1% exposure. The name of the game is diversification, you don't want all your money in buggy whip manufacturers if the automobile if going render them useless! At this time the only option is the GBTC OTC trust, and it is extremely illiquid as they are no longer issuing shares. Hedgefund managers would use veritaseum services, as an alternative. The first iteration of the P2P trading platform allowed you to easily swap exposure to BTC and USD. Easily taking a long or short position. My understanding is that currently shorting GBTC has a 80% cost which means that even if it it headed lower you could lose money with a short due to the carrying charges.