Everyone is trying to take advantage of the momentum right now. My strategy is the same for all investments whether cryptocurrency, stocks, and startups.

First and foremost:

• Team
• Traction
• Idea / Concept

Team
First and foremost, I invest in people. The questions I ask are:

• Are these individuals I can trust and share the same values with?
• What experience does the team have in this space?

Traction
Traction enables me to understand someone's passion, hustle, and results over a period of time. The question I ask here is:

• What traction has the team achieved over the past quarter, six months, etc?

Idea / Concept
It's never about the idea. It's always about the execution. Hence why this ranks lower than traction. The questions I ask are:

• What problem does this solve?
• Is this an idea that I'm passionate about and care offer value to?
• Is the idea / concept aligned with my values?

The answers to all of these questions give me a good sense on whether or not I should invest.  While it is still possible to make money from momentum investing, I recommend everyone employing due diligence and ask the same questions above prior to making an investment.