... the price fall is more than the rise
WRONG.
you need to look at the bigger picture.
right now you are just looking at a short period of time where bitcoin price has came down a little. if you look at a couple of months you can see a rise from ~$880 to $2900 and right now it is sitting between $2200-$2400.
even if it falls more it will still be much much higher than the couple of months ago.
with that said, did you get your answer to why people hold bitcoin
What never ceases to amaze me are the amount of people who can't think of of what you just said. It's really quite obvious but apparently not... Lol. I don't know why people can't be patient. In a few years time it will be worth much more so even buying now at a loss is profitable. Yes you lose short term. But look long term. It's way worth it. Remember when Bitcoin was I think 800 ? Then went to $240 ? So many people dumped. Then look what happened ? It was over 800 in the next year and a bit or two years.