Why use Bitcoins ?

I keep seeing threads on “why don't people” ? The real question to me is Why would they ?

-The average consumer will go way out of their way to save money. Bitcoins cost more.
-The average consumer will usually pay a little extra to have convenience. Bitcoin is less convenience and more hoops and complications.

I just cannot see any reason for the average consumer to use Bitcoins. Until average consumers start using Bitcoins they will just be an experiment and a small speculative bubble.

I have my personal reasons, I am interested Bitcoins them as a tech person, speculative investor and person that follows evolving treads and markets. I am just struggling to see any.. benefits for the average consumer at this stage.