It's an old coin with masternode capability.  It faded into obscurity for a period b/c of no new developments.  A youtuber with about 10k followers picks up some cheap coins and runs a bunch of masternodes.  He starts a group dedicated to hodling the coin in order to get the price to go up by making a pitch that you never need to sell the coin b/c you can make $ off running masternode.  The pump is just an experiment basically by a stoner who's trying to sell a pitch about some fairyland scenario where you never need to sell and can make 50K a month off your masternode when chaincoin hits 1K.