It's called a pump and dump scam.  They painted a cup and handle that shouldn't exist then screwed with BIP signaling turning it off and on (like bitfury) to try and rig the market then turn it back on and pump trying to attract greater fools to chase their pump.  The only reason to dabble in the bitcoin market at all is to try and extract money from it to turn into physical gold or silver.  It's a completely centralized pump and dump scam at this point.  Not supporting a PoW change is completely idiotic when the centralized mining cartel does stuff like this right in front of your eyes in BOTH LTC + BTC segwit activation.