I am currently a newbie in the crypto world. However, I run several successful companies. One of which is a company which grows completely on referrals. If you refer someone to the company, you receive a fixed cash bonus every month they are subscribed. It's only ONE LEVEL down. So you only earn from your direct referrals. Rather than simply giving cash, we were thinking about offering a 'token'. The value of which can change depending on the growth of the company.
It offers our customers a chance to actually get more value out of their cash and also can be lucrative for investors on an ICO.
Does this make sense?
Any thoughts?
Thank you in advance :-)

As it stands the ICO market is used to get money for nothing. You can try having a go at it but you should be warned: even without crypto regulation I suspect a number of laws are being broken left right and center in both US and EU (I don't have a clue about other regions). You should seek specialist legal advice. I suspect that kind of expertise is hard to come by and should you find it, very expensive.