I don't know much about that kicki co you are promoting. I don't even know whether it is really legitimate. What I know is that you are right when you say that never to invest in ICOs whose actual use in the real world is dubious. I would generalize them as mere scams trying to gather money from gullible investors who will end up ranting on this forum. I would even recommend to buy coins after they are already introduced to major exchange platforms.