You've just been brainwashed into supporting something that is not what Satoshis original vision was. Personally, I will be trading some BTC for BCC, but I will mostly be keeping both coins as a hedge to make sure I have the winning chain. I also suggest everyone else do this as well to protect themselves. I would advise strongly against listening to anyone who tells you to sell off one chains coins or the others for X% profit. Stay safe.